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Thoughts on craft, culture, and the marketing industry.
BlogsJul 27, 2026·0 min readWhat Is Marketing?
Marketing is the process of understanding customer needs, creating the right value, and delivering it through suitable channels. Discover its fundamentals, the 4Ps, and how it differs from sales.
BlogsApr 22, 2026·5 min readYou no longer need to be famous to be an influencer
The most powerful recommendation no longer comes from million-follower accounts. Why ordinary people with 3,000 followers — nano-influencers — are becoming the most valuable channel for brands.